This old adage still rings true today. Possibly even more so in a world that is turned by us trading our time for money.
Because of this, we see that within the financial advisor sector, advisors are forced to select which of their clients are most worth their time and effort - and which clients they would be willing to let slide. This isn’t due to laziness or a lack of care, but because advisors simply can’t get to all the admin required to build the businesses they aspire to.
Reporting is a huge factor in this decision to focus on some clients more than others. As 80% of an advisor’s income comes from 20% of their clients, that’s where they spend their time - making sure the clients that keep bringing them income are happy.
Clients often have multiple investment accounts at different platforms. While this might be a result of good, independent advice at the planning stage of the relationship from their financial advisor, it can be admin-intensive to manage these diverse investment portfolios on an ongoing basis. It is important to use technology to your advantage so you can deliver a service that keeps your client’s best interests in mind.
Clients respond well to good quality service. We know that if we do good work, then the business will come. The Financial Advisory industry demands excellent service, but on the other hand, doesn’t allow much time to go above and beyond, other than what is used for regulatory purposes.
Powerful reporting can save advisors time, money and increase their profit margin. Reporting is one of the most admin-intensive tasks that advisors take on and manage. In some advisors’ lives, reporting can take up a full week of their time each month - and that only applies to the 20% of clients who receive their full attention.
How long does it take your team to compile reports for your entire book?
Because time is money, an advisor is unlikely to take a large amount of time out of their month to work on reporting when they could rather be signing new clients. Hiring an admin assistant may open up some capacity, but it is a cost to the advisor’s business. Admin assistants can be very useful to an advisor in many ways, but limiting their focus to reporting minimises the value they could add to the business.
Seed Analytics reporting makes a big difference to the lives of the advisors we work with. Our dashboards make reports quick and easy to generate. You can complete all your client reports with a few clicks of a button. These numbers hold no matter how many clients you have on your books, as the time to generate one report is the same amount of time you need to generate 100 reports. Our clients say that this saves them up to a week of productive time every month.
A whole week is now freed up to get new business and serve existing clients. Every point of contact is a possible upsell. Your admin assistant can focus their time on supporting your day-to-day functions and bringing value to your clients. If you have never hired an assistant and have been running your business by yourself, you now have the freedom to choose not to hire anyone until you grow your book to a place where you do need the help.
Your profit margins can be directly affected by this decision as well. By using Seed Analytics dashboards, you remove human error from your reporting. This improves your service offering, which is likely to improve your client retention rate. Having readily available reporting allows you to help your clients make better decisions about their investments at a glance.
A single investment dashboard also makes it easier to interpret the information you are looking at. Rather than having to perform mental gymnastics to search across different accounts, a single dashboard and a single task approach (rather than multitasking across investments) means that you can make better decisions in a shorter space of time.
You can take back the power that numbers give you and make them work for your business. The bigger question is “Why wouldn’t you want more time, money, trust from clients and better information to work with?”
Seed Analytics gives you the tools to improve service offerings to a greater volume of clients. Request a demo today https://www.seedanalytics.info/statements
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